Celebrating #Bluemercury20! 

It’s a party! To celebrate Bluemercury's 20th anniversary, they are hosting exclusive events at their stores where you can enjoy expert makeovers and skincare consultations from top brands, and fall in love with your next beauty favorites.

They are sharing a collection of 20 Bluemercury Platinum Anniversary Exclusives (browse images) created just for this milestone, plus, take home an exclusive Platinum Anniversary Bag packed with deluxe gifts from some of our top brands.

20th Anniversary Bag

Please help us welcome Sarah Maxwell, celebrity lash stylist and founder of Sarah Maxwell Beauty. Sarah will be available at Blushington, West Hollywood for her signature Livylash lash lifts and extensions.

Date: September 26 & 27

Time: 8AM-8PM

Lash Lifts | $200

Lash Extensions | $250

Call now to book! (310) 299-9741

Come celebrate glamour, fashion, and wonderful memories at Alley on Sunset! Once Upon A Time... at Sunset Plaza! Come reminisce and celebrate the decades of talent and glamour that was, and still is, Sunset Plaza. There will be a tender and special tribute paid to designer, Holly Harp.

Date: Wednesday, September 25 and Thursday, September 26

Time: 12 PM – 7PM

Location: Alley on Sunset, 8647 W. Sunset Boulevard, West Hollywood 90069

In August, Bluemercury is putting the spotlight on the skin category! The 2019 Bluemercury Summer Reset Event will be taking place at Bluemercury, Sunset Plaza, from August 15th to August 25th, every Thursday through Sunday.

• Wearable Art • .

Join us this Fri Aug 16 and Sat Aug 17 from 10am – 6pm for a Ronelle Designs Trunk Show. One of a kind wearable pieces of art (Broaches, Necklaces, Earrings and Bracelets).

Early Fall Collections have arrived for Elliott Lauren, Belford and Up! Pants.

Sheila xo

XRCYZE New York GRAND OPENING! Join us on Wednesday, 8/14 from 5:30-7:30pm.

8663 Sunset Boulevard, West Hollywood, CA 90069

Refreshments will be provided! ;)


From July 18th through August 4th, Bluemercury Beauty Experts will be standing by to give you tips and tricks to keep your hair hydrated during the summer months or learn a new DIY hair style they can tackle on their own! Hair consultations and dry stylings will be available from some of Bluemercury top hair brand representatives* as well as deluxe samples, and curated hair kits – individualized for their needs.

From June 20th through July 7th, Bluemercury, the ultimate product mecca for all things makeup and skincare, will be hosting Destination Beauty Events to help clients find their perfect summer look!

Bluemercury beauty experts will be standing by to provide complimentary makeovers. Clients will be able to choose from three custom Destination Beauty makeovers developed by the Bluemercury beauty experts themselves! Each look was developed based on this year’s summer trends --

Join Hugo Hugo Boss, Sunset Plaza for a Private Sales Event! 

Enjoy refreshments, great music, and a special discount of 30% on selected merchandise! In order to ensure a great experience for everyone, we ask (if possible) for an RSVP at

- Beauty in Bloom

The Beauty in Bloom event is your destination for everything spring beauty. Explore the freshest trends and most innovative products in spring makeup, haircare and fragrances, and learn from our Beauty Experts how to incorporate them into your routine. Book a 30-minute personalized beauty consultation where you'll receive honest expert advice.  Plus, enjoy our Spring beauty bag with your qualifying purchase of $125 or more, filled with treats from our top brands to inspire you! 


Call now to reserve your spot! 310-289-5220