Noa Raviv is a fashion designer, who recently relocated from Tel Aviv to New York City to start her eponymous label. Recent honoree of Forbes Israel’s 30 Under 30 list, this rising fashion star is known for her 3-D-printed looks and constantly explores the tension between beauty and ugliness, harmony and chaos, tradition and innovation, in a continuous search for the perfect balance.
In her previous collection, Hard Copy, Noa created garments that were inspired by computer glitches and digital errors. The collection combined traditional handcrafted tailoring and 3D printed elements that were created in collaboration with Stratasys, the 3D printing giant.
Hard Copy was later presented in exhibitions around the world, including Techstyle at the Museum of Fine Arts in Boston and the prestigious spring exhibition Manus X Machina at The Metropolitan Museum of Art in New York.
Garnering appraisal from across the fashion industry, Noa’s work has been featured internationally in publications such as Vogue, Marie Claire, BBC, Harper’s BAZAAR, Wired, Forbes and many more. Noa Raviv is also a member of NEW INC, an experimental incubator led by the New Museum.
Noa Raviv’s collection is currently featured at H. Lorenzo in Sunset Plaza.
The creation process becomes the work itself in Noa Raviv’s newest collection, Off-Line. Those ‘behind the scenes’ components, often meant to remain discreet and reserved, evolve as an inseparable part of the work.
After the massive exposure of her previous collection, Hard Copy, at the Metropolitan Museum of Art’s Manus X Machina exhibition, which was inspired by computer glitches and digital errors, this new S17 collection explores the more intimate and less rational part of the design process.
For Noa Raviv, the sketchbook often serves as a safe and private zone. It is a place where weird thoughts, mistakes and uncertainties can be explored freely. There they remain personal, not yet subject to outside judgment. The sketchbook pages are a space where blurred and distorted lines can be created, relieved of demands for perfection or completion. It is the space where the hand can be shaky affording every idea the potential to become the most fantastic garment or scrap in the trash bin.
Off-Line is the first full collection by Noa Raviv since relocating to NYC. And as is every new beginning, uncertain and imperfect, Noa chose to start by turning her immediate, unfinished sketches into garments.
A personal thank you to Swarovski for contributing their timeless crystals, adding a sparkling dimension to the casualty of the collection’s messy scribbles.
Re-published with permission.
Photos by Ryan Duffin
Credit: Noa Raviv